Question

what are the benefits or products co-branding together?

Answer 1

Co-branding is a method of bringing togther two or more brands and achieving mutual benefits and creating strategies on how to work with both of them. In today's competitive market it not possible to achieve fullest benefit therefore it is more benefical to co brand the product. Co branding is also known as brand partnership.

BENEFITS OF CO BRANDING-:

1. Enhancing creditability-:

Co branding helps the businesses to build their brand by teaming up with other brands. When each brand comes togther they help to reflect each others assets togther and thus strenghten their position in any given market.

2. HIGHER MARKETING BUDGET-:

Marketing any product is an expensive cost for any company. A huge benefit of co branding is that the higher cost is spilt between two parties, thus doubling the market budget. This helps to give a push to the creative minds and an oppourtunity for better marketing any product or services, as aresult higher return on investment.

3. EXPANDING THE REACH-:

When to two or more brands come togther to form brand partnership they automatically are given opporunity to gain each other's market. Which as a result help to extend the reach to the market to which they haven't reached in other way. Extending and expanding the reach will help to generate more sales for each of the brand.

As a result it can be very well said that ,co- branding helps both the brand attached in saving expenditure as well as generating more revenues.