Question

Make decisions to make the product more marketable in the United States. The product is Korean red ginseng extract from CheongKwanJang. Place yourself in the role of the product manager who is searching for products to import to the United States. You can approach from finding out what the new market will be or the potential size of the current market for the product. Describe why you want to proceed with this product:

a.     Give the pros and cons

b.     Discuss the types of data that you would want in order to make your presentation to management.

Answer 1

Decision to make product marketable in US or any where requires good techniques of excellent level like targeting customer pain your start up must work to relieve customer pain that no other company is solving , outperform the competition , discover the details of your customers unmet needs , develop hypothesis, build a prototype solution , test with customer , analyze variance , pick strategy etc.

So, the product is Korean red ginseng extract from CheongKwanjang & our work is to import the product to USA for being a product manager . Being a product of highy utility the ginseng is quite beneficial to every one with some side effects too because its ingredients are differnt then any usual medicine. It is a good product to be imported to the US economy as there are lot of stress full things to be handled with work on a daily basis & being the world's growing as well as developed economy for all times people there need some break from the hectic office lifes which barely gives them rest for a while to lok after their body & habbits as well as health. So ginseng is a stress buster for them will prove to help in reducing dilema & other haealth issues like diabities control , works for immunity bukid up too. The secret benefit which the product manager could use it for can be the sexual difunctioning in the males or low sperm count , its provingly helpful for that too which is also one of big problems that a working man deals with but unable to accept it boldly this can be a secret tonic to them too. There can be some side effects to it too if over consumed like headache , sleeping problem, blurry eyes irritability etc etc.

The new market approch & size for this product will be huge as this will be easily marketable with less effort as every one seeks for a solution with limited expenses using single product for a cure to every disorder .Being a product manager to this product it will give a vast size marketing field for every importing activity of such products.To promote the product such tactics can be used use a special introductory offer, make use of google my business, run a social media contest, spread the word via email, write blog post, offer a complimentary upgrade etc .The current market is a media driven market which is always open for things like immunity booster etc etc.

I would like to proceed with the product because it has a traditional ancient value because of the herbs used in it has been used i to cure people since long & consumers will be aware of the history of ginsceng before they buy it . As its made with selected herbs from ASIATIC countries which are rich source of nourishment to mankind .Being expensive still its marketble because its an investment commodity.

Pros & Cons :-

pros-

*many suggestion has proved this plant could help in weight reduce

*helps fight stress & diseases

*erectile dysfuncion

*acts as a blood thinner too if required

Cons-

*nervousness

*severe skin reaction

*changes to blood sugar & blood pressure

*digestive problems

* headaches

The types of data i would want to use for showing my presentation to management will be the sales vs purchase figure by the end of financial year as my investment would yield profit by the help of these data processings & will make a differnce with high & low marketability . In other words what i have to keep in mind for the management before checking can be maximize the data pixel ratio,not to use axes to mislead , not to mix chart types for no reason , recognise that presentation matters . Especialy data can be shown on Bar graph for easy reference even by the freshers & old management team with cost mentioned according to years & production profitability