Question

In: Operations Management

Persons with responsibilities in which business function will make decisions regarding new product testing programs? Multiple...

Persons with responsibilities in which business function will make decisions regarding new product testing programs?

Multiple Choice

  • Manufacturing

  • Logistics

  • Finance

  • Marketing

Solutions

Expert Solution

Answer: Persons with responsibilities in the Marketing business function will make decisions regarding new product testing programs. So, the correct choice is marketing.

Explanation:

Product testing tries to guarantee that buyers can comprehend what products will accomplish for them and which products are the best worth. Product testing is a procedure to expand buyer security by checking the cases made during marketing techniques, for example, promoting, which by their inclination are in light of a legitimate concern for the element circulating the administration and not really in light of a legitimate concern for the shopper. The approach of product testing was the start of advanced buyer development.

New product improvement, it explains when a test market ought to be done, what its points ought to be, and to what utilizes it ought to be put. Test marketing is an apparatus utilized by the organizations to check the feasibility of their new product or a marketing effort before it is being propelled in the market for an enormous scope.

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