In: Nursing
Since the end of the Second World
War much academic and health service effort has been devoted to
developing and applying social cognition theory based models of
health behaviour change. There is evidence that these can
successfully predict a substantial degree of observed variance in
behavioural intentions in adult populations, and to a lesser extent
health behaviours. The extent to which the use of such models has
in practice led to health gains that would not otherwise have been
achieved is uncertain. But they have probably been of positive
utility, and can almost certainly be employed to greater future
effect.There is evidence that the Theory of Planned Behaviour has a
greater predictive power than the Health Belief Model or the Theory
of Reasoned Action. But neither the TPB nor the TRA or the HBM is
specified to offer insight into how health
behavioural change can most effectively be facilitated. In this
respect the Trans Theoretical Model (which embodies both
‘stage-of-change’ and ‘process of change’
constructs) is fundamentally different in terms of its structure,
and how it can be used to define and manage the delivery of health
behaviour change interventions. It bridges a divide between social
cognition theory based models of health behaviour and other, more
practice focused, health promotion programme management
instruments. As a result, evaluations of the TTM have often been
oriented towards assessing health outcomes achieved, rather than
the percentages of observed or reported behavioural variance
explained. This emphasis on the delivery of desired outcomes –
rather than the formation of more theoretically relevant
information – is to be welcomed. However, there is little
unequivocal evidence that the use of TTM based health behaviour
change strategies are better at promoting health behaviour change
than other reasonably constituted approaches.