Question

Choose ONE company from the following list and discuss the specific risks they face in your opinion.

- What are the risks the company faces? Are these risks internal or external? Answer in detail and then summarize in a risk matrix.

- If you were in-charge, how will you mitigate these risks?

- What is your conclusion?  

Companies to choose from:

-     Tim Hortons

-     Roots Canada

-     Canadian Tire

Answer 1

Tim hortons is the Canadian greatest and one of the most successful brand in restaurants. it is self employee loading by a series of different mistakes which are mostly driven by greed combined with being tone deaf to the values and beliefs of customers. it has been a business with intentions of profit making but it experienced growth and success after being a community centre. Bybeing a teamwork of the owners of the local franchise and corporate owners who understood restaurants role. Theme change by 3G and TBI for saving their cost and profits to be drived up. In this process local franchise owners are pitted against themselves and as the corporate overloads. this forms a great matter of concern as team has a significant role in the local communities. There are numerous class actions lawsuits of the franchises who sued the corporate parent company halogen the bullying and also the intimidation. Other franchise started blaming the lawsuits for their customers being driven off. Status of community centre of Tim Horton is also at risk. Series of public and companies have involved in different political issues like increase of minimum wages. In this Tim hortons do not seem much welcoming. Brand has become a listening rod for the controversy and the conflict rather than being the place which accumulates people. A business which is profit oriented is moving out of touch with its lack of uniqueness of its customers. The owners of Tim hortons can witness long-term profit by fixing all their short-sighted mistakes and getting a solution to run the business in a quintessential Canadian way.