The goal of a ______________________________________ strategy is to gain market share quickly. profit based pricing penetration...

The goal of a ______________________________________ strategy is to gain market share quickly.

		profit based pricing
		penetration pricing
		price skimming
		market-based pricing
		price-parity pricing

Expert Solution

Option B.

Market penetration refers to a strategy in which a new product is introduced into the market wherein the product's are priced very low initially.
The aim of this strategy is to gain quick sales or acceptance for their products.
This allows the firms to gain higher market share by selling high volume.

Rahul Sunny answered 2 years ago

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