Question

What action to undertake to ensure market penetration strategy are successful implemented????

Answer 1

Following are some of the ways or actions which will ensure that the market penetration strategy is successfully implemented:

1. Bring Alignment: Align your processes and systems with your strategy showing strategic intent. Penetration strategy should be as such that it lets stakeholders know how their actions should aid and supplement the penetration strategy.

2. Strategic positioning: Market penetration attempts to gain acceptance by setting a low price than your competitors should be guided by the principles of strategic positioning wherein the company organises itself in such a way that it gives them a sustainable competitive advantage and the acceptance. The product should not come to be seen as the one that is low cost but one that delivers high value.

3. Gain through economies of scale: The actions and choices of the market penetration strategy should be such that selling at low cost should not result in hurting the longterm and economic aspect of the business but it should be tuned towards profitable outcomes wherein selling at low cost helps them penetrate deep and quick and gain the larger share of the market and therefore compensate for selling at the low cost.

4. Efficiency: All the actions and processes should be efficient enough to reduce the per-unit cost to support the strategic intent of selling the product at a low price.