Ecommerce is defined as the exchange of goods and services over
the network. It allows various business groups to come to the
market and expand easily. Ecommerce has 5 Parts
- People who have access to internet, Ecommerce can help
them
- Platforms that can give search function to the customers
- commercial enterprises that have access to internet
- payment services
- logistic delivery of the product by the delivery partner.
If all these steps go smoothly for an organization then that
organization can boon into the market. So, policies should be made
in Carribean countries so that these factors can be accomplished
easily. Few policies include
- The trade policies should be made such that there should be
fewer barriers at the national and regional levels. The good
transfers should be done to and fro in between the different
regions and countries easily.
- Trade facilitation activities like processing speed should be
less and making returning of goods becoming easy can help in
e-commerce grow. There should be less delivery time and meeting the
requirement of the customer as soon as possible.
- There should be a commitment to quality products that are
shared over the internet. Quality needs to be assured. Customer
should trust on the features of e-commerce.
- The online payment system needs to be strengthened as buying
and selling involve finance as well. Since payment of the products
is also involved, the money of the customer should be secured. So,
a strong payment backbone is required.
- Whenever there is a transfer of goods from one country to
another country, the holding of custom procedures come into the
picture that leads to delay in delivery of the product. This needs
to be eliminated so that customers don't lose faith or interest in
the organization.
- There needs to be a commitment to the technical standard of the
product as each and every product should match the standards.
- Also, there is a need for rules and policies on trade by the
government which will help protect the customer's interests.
Customers are the first most gainer of e-commerce, so to protect
their interests, there should be some laws where customers can seek
help if needed.
- Awareness Campaign: The government can engage in the campaign
process to strengthen the knowledge of e-commerce trade and
policies so that people have the required knowledge.
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