Question

The Basket of Goodies (BOG) is a premier gift basket manufacturer and retailer. BOG is concentrating on making gourmet gift baskets out of a wide range of high quality ingredients. In addition to having several flagship baskets, BOG will also offer the option of a custom basket, allowing the customer to choose the ingredients themselves.

BOG will be selling to individuals as well as corporations. Initially the bulk of BOG's business will be generated from individuals, but as time passes, a growing percentage of sales will come from corporations .

While there are many different competitors in the market now, they are larger in size and much less flexible. BOG will be able to meet customer demands through superior products, customer attention, and customer product offerings.

BOG will be raising awareness of their products through the use of a brochure and a Website. Once a customer is interested in placing an order, they can come by the office, call in the order, or order via our secure Website. In addition to the customer being able to pick up the basket from BOG's office, BOG can ship it to them via UPS.

Once up and running with some momentum, BOG will be steadily producing profits. It is projected that by December BOG will be profitable. By the end of year three, it is projected that BOG will be generating over $5,000 in income.

Question:Your task is to evaluate the marketing plan for the company you chose. Tell me how good a job they did putting together their plan. Think about me as an investor and your job is to tell me how well this company will conduct their marketing. Use the knowledge you gained in our class to evaluate the components of their plan.

Answer 1

Introduction:

For any company or organisation to grow and develop it is very important to have an command on whatever number of client's it can have. As individuals and corporations both will have an strong hold over the Market that would lead to have higher profitability.

Evaluation of the marketing

BOG as an organisation is working for the growth of the company, meeting the customer needs and making availability of the things on time. So it aims to exceed customers satisfaction, increase number of clients with the passage of time, somewhere it is planning to create such a businessman where all the cash flows results in profitability.

The customers are provided with numerous ways of ordering the things i.e. digitalsation of the things is also available.

As an investor aims to have safety of the money invested by him along with the the good returns on such money. BOG aims to provide such things to investors as well.

It will generate economies of scale for company and organisations.