Question

As "business owners," for a product “Pizza”, you need to research strategies on gaining customer loyalty. An essay engaging in a discussion about the elements of “customer loyalty” and “effective marketing strategies”.

Source Material to be included:

• Satisfaction, and Loyalty.

• Creating Long-term Loyalty Relationships.

• Building Loyalty.

• Customer Perceived Value.

• Building Customer Value.

• Customer Relationship Management.

• Attracting and Retaining Customers.

Answer 1

Customer loyalty means how much customer likes goods and services of specific brand. In other words it is positive customer experience drived from business. Customer satisfaction leads to Customers loyalty.

Pizza should be made in customized way in order to maximize Customers satisfaction. Attractive offers should be preferred in order to create long term loyalty relationships. Pizzas should be made with healthy ingredients that could match ideology of healthy lifestyle. That will also contribute to customer's satisfaction.

Marketing strategies should include accessing of customer perceived value that is different between customer social benefits and customer social cost in order to have ensured purchase of product again by customer.

In order to build customer value , free prize on purchasing pizzas should be given to special customers who frequently order pizzas. It should include investment on valuable customers. Value of customers can be enhanced by providing products at low prices, quick services and good after sales services (regarding feedback and grievances)

Customer relationship management should include few Customer representatives with effective communication skills which could take customers grievances and solve them be providing resolution to customers. Feedback from each and very customer should be taken in order to check quality of pizza made and delivered and make required improvements.

Above of strategies will make customer retained for long time period and changes according to taste and preferences of pizzas will induce customers to eat more and more pizza stuffs in order to try new flavours.

Frequent events like marathon races, small competitions and fun activities will help pizza company to attract more and more customers and will increase customer base for product pizza.

Hence concluded that above of the strategies will help in increasing customer loyalty.