Question

In: Operations Management

Do you participate in any customer loyalty programs? What do you like or dislike about them...

Do you participate in any customer loyalty programs? What do you like or dislike about them from a customer perspective? What can stores gain from customer loyalty programs and how might they use that information?

Solutions

Expert Solution

  • Do you participate in any customer loyalty program?

Ans; yes, I have attended the customer loyalty program by a bank.

  • What do you like or dislike about them from a customer perspective?

Ans;

Likes:

  • Take care of the customer satisfaction level.
  • ensure that the customer are satisfied or not.if the customer is not satisfied they provide more service for the customers to make them satisfied.
  • informing the benefits by using their service.
  • inform about the new updations and provided more service.

Dislike;

  • communication problems based on language. some customer loyalty programs by calling the customers. They use English has a common one. but some people who doesn't have knowledge in this language feel discomfort.
  • What can stores gain from customer loyalty programs and how might they use that information?

Ans; The companies do some customer loyalty programs to increase there business. a customer loyalty program will help the company to build a good relationship between the customer. this will make an increase in there sales and business. the customer loyalty program has several goals. The main element of a customer loyalty program is to ensure that the customer get benefits from this. such programs will help you to keep the customer lifetime value. Also, it will help to maintain the customer and gain new customers.


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