Question

SWOTT analysis for a sustainable disinfectant wipe that kills bacteria and viruses in Canada. (marketing plan)

Answer 1

In any business to analyze the business condition or environment, it comprises of internal and external business involves a SWOTT analysis as a tool to venture into profit maximization activities.

SWOTT analysis in business refers to

• Strength
• Weakness
• Opportunities
• Threats
• Trends

These parameters help us to learn that business environment comprises of both positive and negative area which need the treatment so that it can meet the said objectives of profit maximization.

For the purpose of SWOTT analysis in marketing plan adopted by a company which produces sustainable disinfectant wipes to kill virus and bacteria in Canada are as follows-

a) Strength

• Not harmful to both human and other living organisms
• Sustainable
• Feasible price
• Disinfectant wipes do not harm the skin and create any rashes
• Wipes are prepared by herbs extract
• Not added any chemicals
• Can be used even for newborn
• It kills 99.9% virus and bacteria
• No side effects
• The management team is well established
• Government support
• Balance of finance

b) Opportunities

• Job opportunities in wipe producing industry
• New markets can be a venture
• Usage of innovative techniques
• Provides to adopt new idea so it can attract to a large number of customers
• Create a kind of a new atmosphere in the minds of people
• Attract people with packing and marking techniques

c) Weakness

• Lack of availability of raw material
• Cost of production will be hired as just only herbs extracts are used
• Lack of finance and capital
• Lack of reputation to adopt
• Lack of knowledge to acquire new market
• Lack of knowledge to acquire a new customer

d) Threats

• Competition by other producers
• Usage of other ingredients which reduce the cost
• Development in technology
• Adopting certain capacity beyond the reach based on cost and price
• Price fluctuation of raw materials

e) Trends

• Due to the outbreak of pandemic people prefer more of herbal extract to prevent themself from various bacteria and virus
• sustainability as drawn a new phase in the human world to preserve the resources so they can protect and grow new herbs.

Therefore, SWOTT analysis helps the business to further grow and look into the area of improvement so that the business can reach sustainability and develop in the future.