Question

 

The uninsured healthy and young take good health for granted, are tech-savvy, and have low motivation to enroll in the current health care plan.

What marketing techniques would appeal to the young and healthy to encourage enrollment?

Answer 1

it's reallya fact that tech-savvy's are young and healthy and there is one more fact that most of them are uninsured to the current health plans and they have low motivation to come forward to enroll in the current health plan.

Actually they are very busy in their life schedules and they are actually not aware regarding the present health care plan and the peoples who are concerned in the field for enrollment are not giving importance to them,why because they are most concerned about the health care plans for sick and old aged.

As a nurse practitioner we are concerning the health of all people in our community not only to the sick,injured,or old agers.The tech-savvys are more time in front of computers and technologies.We can make them to encourage enrollment mainly by technology basis is nothing but we can approach recent technologies.Most of them are not aware of their health,if in any case they have to approach directly to the private insurance dealers and giving premium for an higher amounts or approaching the health care facilities and getting treatment for an higher cost.

*We can advertise regarding the health care plan available for them through the internet

*We can mention regarding the benefits for this health care plans or insurance after their enrollment

*We can create a web page from our side to attract the tech-savvy by posting some pictures related to the health benefits from the insurance plans related to health,why because they are not aware regading the benefits from the health care plans

*While advertising online we can include the recent trends in the health care plan

*We can create a colorful brouchers to promote them and attract them by giving caption like "Register Now"

As a nurse we can promote and attract them to enroll tech-savvy to the health care plans by approaching the online basis or by media only.We can encourage them in these ways and make them insured in a healthy way.