Question

Provide an example of a company that effectively uses social media for communicating to customers and explain why you think they are effective.

Answer 1

Business firms also a plays the important role for the prosperous rise in the ratio of GDP. All firms are in the important condition to capture the market in order to boost its sales in the global market. They are many marketing strategies are able to help to reap the windfall profits for the firms who are producing branded unique products. One among the marketing strategies is social media. It is the most powerful media which helps business ventures to propagate and spread the interest of awareness of their products and urges customers to buy such things in the large volume. Let us explain briefly about uses and effectiveness of social media by pinpointing one fine example of one company's using it in a optimal way.

Pepsi Co is the beverage company has its registered office in New York. It was started in 1965. Many brands was introduced by Pepsi company in order to increase its reputation as well as to increase its turnover level which earned net revenue beyond its reasonable profit level of $43.3 billion. The net revenue profit are all achieved by means of its effective usage of social media. The Pepsi Co company selects the recent trending media like Instagram and Twitter. Not only it registers the uses and the unique features of its brands and also requests to share the experience of the customers who enjoyed the benefits instantly in the long-run period as regular customers. It also involves many Cine starts to campaign for its products by the way of restoring the interest within the customers to buy such products without compromising on price of such branded products.

The effectiveness of using social media like Instagram and Twitter is that all consumer are recording their views on usage of Pepsi Co company products. And also online marketing of Pepsi Co has its own reviews of many customers by the way of giving star points up to the level of 5. Many online marketing team also helps this company to sell mass quantity by giving fare discounts and also screening the reviews of all the customers who have already purchased such branded products. Their comments on fine quality of Pepsi Co products attracts the new customers to buy the products. Secondly, many dashboard statistics of the data used in Facebook and the Twitter in order to show case the products sold by the Pepsi Co products. Such data are not only used for the current period but also acts as a comparison tool to change the taste and preference of the customers point of view regarding the nature and the quality of the Pepsi Co products. In a such way Pepsi Co products uses social media to run their business in the global market in the effective manner.