Question

My Teacher gave this answer and we need to response this answer You need to response this answer why you agree with it or why you disagree and explain

1. Watch the posted video interview of Jony Ive, Apple's Chief Design Officer, posted below. Compose a reaction post (not a summary) to the video, its content, and what the interviewee had to say as it relates to user-interface (UI) design, user-experience (UX) design, design process, and other analysis/design work and topics we have covered within the course.

Answer:- This video interview is enlightening. Jony Ive is happy with the job he does and is still surprise behind the new ideas him and his team come up with. I am not surprise that Jony stated, in so many words, how creative minds reacts and effects off of each other with one idea then becomes and turn into another idea; however, it is interesting how creative energy work for his team uniquely and product great products because other companies have creative energy and do not succeed in making great products. Also, I have learned from Jony Ive testifying to user-interface and design process by saying that the developer’s product reflects the developers. So, because Jony Ive and his team takes pride in the user-experience that they can create a product that is enjoyable to the user and is not cheap.

2. Some system analysts argue, "Give users what they ask for. If they want lots of reports and data, then that is what you should provide. Otherwise, the users will feel that you are trying to tell them how to do their jobs." Still another group of analysts argue, "Systems analysts should let the users know what information can be obtained from the system. If you let the users dictate, then you will never get anywhere and/or go down costly paths because the end-users really don't know what they want and do not have the technical knowledge or understanding of code, data-basing, and systems." What do you think of these arguments?

Answer:- I believe that the choice between these two options largely boils down to the type of project at hand. In the Jony interview, the interviewer points out that the iPhone is by far the most complex piece of machinery that we’ve ever been able to hold in the palm of our hands, yet the product itself doesn’t come with any instructions. Jony states that the goal of the iPhone was to make it so intuitive that the end user doesn’t need to be told how to use it because it’s second nature to just poke the screen to get what you want out of it. The first iPhone users were told up front that these are the features available to you with the new device, and combined with a very good UI experience the user is then able to do what they want with the device and find out how to do it in their own time. Alternatively, when developing a new system for a business whether it be for employee time clock management or a central database of customers, it’s probably more important to give the users what they ask for. By learning what is needed and which functions are missing that created the need for the project in the first place, the analyst can be sure to not waste time and add features or fix problems that nobody asked for or has.

Answer 1

1. Yes, it's quite clear from the interview that Jony loves creating incredible products for his customers. He also thinks that process of reaching to the design is incredibly important. I strongly agree with this since you have to develop a new product everytime, the process is the only thing that remains constant. Hence it is of utmost importance that a reliable process is developed. The idea of the abstract design is exclusive to very less number of people which, according to me, ensures that the ideas are not cluttered with too many different thoughts. I can also relate to the statement he makes about the fact that its all quite unintuitive when you are just thinking of the product abstractly. But when a rough first design is made its much easier to critique and improve it. He also mentions that to reach a great product you may have to work on a certain idea without even knowing if it will succeed. And that is what I think is one of most important lessons to take away from this interview.

2. I agree with the above answer as both the principles of either not letting the customers have any say at all or only doing things according to them are quite extreme. It definitely varies depending on the case at hand. The customers are a large number and can sometimes want a functionality which is too expensive or may affect the quality of the product. On the other hand, customers do provide some useful insight as they are the ones using the product on a daily basis, sometimes more so than the developers themselves. They can let the developers know about functionalities that would improve the design and hence the product in general.