Sly Bailey, the
Trinity Mirror Chief Executive, sought to boost revenues of
the Daily Mirror in 2004 by increasing the price of the tabloid
newspaper by 3p, from 32p to 35p. The move is a sharp U-turn of the
policy of Philip Graf, her predecessor, who tried to boost Daily
Mirror circulation by cutting the cover price, triggering a price
war with its rivals The Sun and the Daily Star.
Ms. Bailey ended the price war as soon as she...