Question

• Evaluate the strategy of a multinational business organization

Using your interpretation of the course material on strategy and the strategic management process submit a response to the following:

• Identify the elements of the strategy of a multinational corporation of your choice.
  • Is the strategy of this organization successful?
  • What is the evidence?
• Identify and state the name of a close competitor (i.e., a company in the same industry) of your chosen company.
  • How is the competitor’s strategy different than that of the company you selected?
• Which company’s strategy is more successful and why?
• What initial conclusion about strategic management can you draw based on your investigation?

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Answer 1

Answer :

The strategy of multinational corporation Zara International is differentiation strategy.

The organization has a vertically integrated structure and efficient supply chain management system to recognize its contributions in the market. The organization is into quick fashion portion that tracks the famous fashion trends and changes over them into clothes that are transported to its stores worldwide in a brief period. The organization doesn't puts any discounts on its product and its plan group intently works with stores to gather feedback and do any progressions to the assortment for creating more sales.

The strategy of the association is effective as the organization is well known for its quick fashion and clients purchase the products frequently as the assortment is quick changed in the stores. The organization works its business in various pieces of the world and is known for its in vogue fashionable styles.

The name of a nearby competitor is H&M.

The competitor strategy is not quite the same as the organization chose as it structures its line with longer lead times, manufactures and sells at increasingly competitive prices.

Zara's strategy is increasingly fruitful in view of the differentiation in the product contributions of the organization.

It very well may be finished up about strategic management dependent on the investigation that the strategy of the organization ought to be made dependent on the necessities of the target market.

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