Question

The subject of International Business Environment

Compare the action of a company using a multinational strategy versus a company using a global strategy when entering new markets. Illustrate your comparison with current examples (from within the last three months).

Answer 1

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Introduction

In today's competitive market a lot companies are becoming multinational by the way of Foreign Direct Investment and adopting the strategy that are prominent to implement at global level.

A multinational firm owns separate businesses located in different countries, but a global firm pursues a unified strategy coordinated across multiple national operations

Abstract

Multinational marketing is the process of advertising and selling products and services to customers around the world. It is sometimes called global marketing because it allows companies, even smaller-sized ones, to expand into new markets via the Internet, international distribution and competitive pricing

The two dimensions result in four basic global business strategies: export, standardization, multi domestic, and transnational

Global strategy as defined in business terms is an organization's strategic guide to globalization. Such a connected world, allows a business's revenue to not be to be confined by borders. A business can employ a global business strategy to reap the rewards of trading in a worldwide market

For example, the luxury goods company Gucchi sells essentially the same products in every country. ... Global strategy: the organisation treats the world as largely one market and one source of supply with little local variation.

Here are five examples of powerful global strategies in action.

• Airbnb. When Airbnb was first launched, the brand faced a big challenge: convincing people around the globe that staying in a stranger's home isn't weird or scary. ...
• Apple. ...
• Starbucks. ...
• Coca-Cola. ...
• Ikea.

Competing on a global basis allows customers worldwide to be better-informed and more focused on the products and services you offer. Creating a comprehensive global marketing strategy also allows your company to adapt quickly wherever needed based on customer demands and trends in the global marketplace.

3 strategies for building a strong global product brand

1. Develop products with a focus on human interest. ...
2. Create singular focus and consistency. ...
3. Budget should reflect priorities.

• Belwo Are The 7 Benefits of Going Global

1. New Revenue Potential. By taking your business global, you get access to a much larger base of customers. ...
2. The Ability to Help More People. ...
3. Greater Access to Talent. ...
4. Learning a New Culture. ...
5. Exposure to Foreign Investment Opportunities. ...
6. Improving Your Company's Reputation. ...
7. Diversifying Company Markets.

Here are the example of Multinational Strategy

1.Apple Inc. is an American multinational company that designs and markets consumer electronics, software, and personal computers. According to the Forbes Global Leading Companies (2013), by 2013 Apple had a worldwide annual revenue of US$171 billion, with more than half of it coming from the iPhone category.

2.Coca-cola is a multinational company the produces and distributes beverage products around the world. They have factories in over 200 countries and employs approximately 92,400 employees globally.

The "One Brand" strategy: Extends the global equity and iconic appeal of original Coca-Cola across the trademark, uniting the Coca-Cola family under the world's No. 1 beverage brand. Comes to life in a global campaign that uses universal storytelling and everyday moments to connect with consumers around the world

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