Question

The Coca-Cola Company

1. A description of a strategy in the selected organization to evaluate.
2. Analysis of the various evaluation methods(goals based, process based and outcomes based. Goal based evaluations measure if objectives have been achieved. Process based evaluations analyze strengths and weaknesses)  and their applicability to the strategy identified in #1 above.
3. Proposed method for evaluating the strategy. Design the table, graph, or questionnaire that you recommend, and provide detailed clarification for categories or measurements. Include tables or diagrams to show your recommendations.
4. Proposed contingency plans to accompany the evaluation.

Answer 1

We shall evaluate the Logistics and Supply Chain strategy of Coca Cola .

In the business environment, supply chain and logistics is a very important of the business . The Coca-Cola Company is a beverage retailer and marketer of non-alcoholic concentrates. It is well known among customers for its flagship Coca-Cola. The company has adopted franchised distribution system in which company produces the syrup concentrate and sold it in various bottles in all over the world.

Bottling Local

It is well known that the demand is a local proposition in every market. Coca Cola is serving around 16 million retail outlets across the world. The company has found that to meet demand, it is important to operate locally. The company operates with the local bottling plant having focus on the needs of the customers in the specific market. Coca-Cola always uses its local approach in the overseas market for effective logistic management. It is well known that the formulas for the soft drink are similar everywhere, so it is not difficult for the company to satisfy the customers by production, logistics and the taste in every market .

Logistics System

Coca-Cola has adopted advanced logistics system in the business. The company sells its beverage concentrates in the bottles adding carbon dioxide, water and sweetener to produce beverage and beverage syrup. The syrups are either sold directly to the fountain accounts or are combined with the carbonated water for bottling. In the logistics operations of Coca-Cola, there are two phases

• giving syrup to the bottlers and distribution of those bottles to various outlets. Along with this, product quality and the standard are also maintained by the company.
• By the logistics management, the aim of the company is to timely dispatch the goods, full capacity utilization and quicker inventory replenishment .

Coca Cola operates with a vast network of suppliers who are covering products and services such as capital equipments, ingredients, packaging, building and facilities, fleet and logistics services, IT and telecoms, and sales and marketing services. In the Company Coca-Cola, the finished product is stored and then delivered them by the logistics co-coordinating team. The aim is to deliver the products at the right time and right place with the cost-effective way. The dispatch, warehouse, distribution, buyer logistics and the fleet team are responsible to meet the targets .

Areas of Logistics

1. Procurement
2. Transportation
3. Vehicle Fleet
4. Small Trucks
5. Company Cars
6. Warehousing
7. Packaging and Handling