Question

Use SWOT to analyze Puma brand and key factors that continued to its success

Answer 1

SWOT (strengths, weaknesses, opportunities and threats) analysis of Puma:

• Strengths :

1.   Global market with large number of loyal customers.
2. Provides employment to millions of people.
3. High growth rate with market expansions.
4. Strong brand promotion and marketing
5. Highly efficient research and development department
6. Adopts new changes and innovations to compete in this competitive world

• Weakness :

1. Tough competition from other brands in the international market
2. Decreasing market share due to its competitors.
3. Prices high for lower middle class families

• Opportunities:

1. Puma can increase market share by more advertising and promotion of show.
2. Reduction in prices to make it more affordable for large number of people.

• Threats :

1. Affected by big economics of the world due to its expansion at global level
2. Cut throat competition with other brands
3. Different trade policies and regulations in different countries also affect the production and marketing to products.

• the key factors that continued to its success are :

a big loyal fun base of the Puma brand

product quality

expansion of market around 90 countries

providing employment to millions.