Question

Assume you are planning to interview shoppers in a shopping mall about their views on increased food prices and what the Government should do about them.

1. In what different five ways might you try to motivate shoppers to cooperate in your survey?                                                                                          [10 Marks]
2. Distinguish among response error, interview error and nonresponse error.

                                                                                                                 [5 Marks]

3. How do environmental factors affect response rates in personal interviews?                                                                                           

                                                                                                               [10 Marks]

Answer 1

Requirement a:

Five ways to motivate shoppers to cooperate in survey are as follows:

1) Making them excited by recording the surveys and telecasting them live. Many people like to appear on social sites and Television.

2) Taking the survey to the point. Proper Questionnaire should be prepared in order to avoid unnecessary discussions.

3) Make it short as many does not show interest in lengthy survey.

4) Show them that their feedback is considered and not ignored.

5) Give them incentives for cooperating in the survey.

Requirement b:

Response Error: It occurs whe the responses receieved from the participants differ from the actual data.

Interview Error: It occurs from the interviewer perspective like spoiling the data collected or the mistake in the questionnaire, etc.

Non-Response Error: It occurs due to the failure to obtain required responses from the participants.

Requirement a:

Affects of Environmental factors on response factors in personal interviews:

1) Environmental factors like cyclone may not allow the participant to go for survey.

2) Education, age and sex may also become hindrance to response based on the type of survey.

3) The lifestyle of the people is also a hindrance as many people dooesn't show interest in giving the survey based on their lifestyle.