Question

Discuss and explain how important you think public relations are for each of the market segments. Provide specific examples.

Discuss and explain how important you think personal sales is for each of the market segments. Provide specific examples.

Answer 1

1)Public relations is said to be maintaining a favorable image and building of a positive relationship between the organization and the communities outside or the people it serves. Purpose of public relation is to Build and maintain a positive image,Generate goodwill among consumers, the media, and other target audiences by raising the organization’s profile, Stimulate demand for a product, service, idea, or organization. Public relation is considered as one of the most crucial and important tools in the creation or generation of public attention. It is being done with a motive o be always on the minds of the market segment. This helps an organization product to be remembered by customers whenever they purchase anything in that category. For example, Colgate started scholarship programmes for kids. This helped it to gain limelight. This enhances its brand image, goodwill as well as its sales, increased that year.

2)Market segmentation help an organization to reach its target customer in a well planned and organized way. Personalization helps to add a touch of belongingness in customer attitudes. In personal sales a customer needs and demand is being given utmost importance hence whatever product is being offered is customer-specific hence it helps to increase the sales of the product. Personel selling will help to provide a customer with the personal care and attention. For example when there is an automobile showroom. Suppose a customer needs a four-wheeler personalized assistance will help him to make a decision better. This will help to increase brands goodwill as they will be very helpful to the customer and this will lead to word of mouth advertisement is definitely the customer will suggest his friends or relatives with the specific showroom.