Question

Dave and Buster's in Canada

Suggest a brand name that would create a distinctive identity for the company (or specific product). Analyze cultural and legal factors that could influence packaging of the product.

Answer 1

Brand name:-Take the case of Walmart

In Walmart,there is a large variety of products , bar coding in-voice generation, large retail space and good quality products. Customers get the benefits of everything available under one roof, and everyday low pricing.Competitive advantage is as Walmart procures directly from the farmers with no middle men involved, and purchasing in bulk quantity thus achieving economies of scale and thus able to have a competitive advantage in the form of low cost.

Cultural Factors

Products are influenced by the languages, colour, dresses worn and cultural values of the country.For eg. McDonalds has launched McAloo Tikki made of potato burger specifically for Indian population as they dont eat beef being cows worshipped here.

Legal Factors

Government Rules and Regulations : Governemnt designs certain rules and regulations for a product.For eg. Nestle Maggi Noodles has different levels of MSG in India and US markets as the food norms are not very strict in India and thus the MSG level is high beyond the permissible limit.