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Select one company and discuss its entry and growth strategy for global marketing? Provide justification for...

Select one company and discuss its entry and growth strategy for global marketing? Provide justification for your response.

CoCa Cola
Starbucks
Apple

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Expert Solution

Apple Inc is a multinational American company that design and sells computer software, consumer gadgets and personal computers. It was co-founded by Steve Jobs, Steve Wozniak and Ronald Wayne. Apple Inc is well-known for being innovative as they kept on producing new innovations from the first Apple computer Macintosh to the more recent iPhone and iPad series.

Apple Inc. is an American technology company with headquarters in Cupertino, California, and was founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company manufactures computers, smartphones, tablets and consumer electronics, while providing operating systems and application software. The corporation currently has approximately 93,000 employees and sells products in more than 115 countries worldwide. Currently Apple has a market capitalization of $ 751 billion and is the largest company in the world. Apple is currently listed in the   S+P 500 and Nasdaq.

Apple Inc.'s main intensive growth strategy is product development. Market penetration and market development have lower priority in this technology enterprise. These intensive growth strategies agree with and support Apple's generic strategy. The company is strong in product development through innovation

jeff jeffy answered 2 years ago
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