Question

In: Economics

One example of Global Marketing that has been unsuccessful. Provide a brief description of the example...

One example of Global Marketing that has been unsuccessful.

  1. Provide a brief description of the example that you selected. Be sure to include the company, market they were entering and why you considered it to be a failure.
  2. Why do you think the company took the approach it did in marketing to an international market?
  3. What did they not consider in marketing their product, good or service?
  4. What consequences did the company suffer as a result of this failed marketing effort?

Solutions

Expert Solution

LEVI STRAUSS

Levi strauss was a german -born businessman who founded the first company to manufacture blue jeans. His firm of levi strauss and co. began in 1853 in san fransisco, california.

The main reason for the failure of levis strauss jeans was tesco claimed that consumers were paying too much for their levis and the supermarket wanted to sell levi in its own stores with a narrower profit margin. levis refused to sell its premium jeans such as 501s ,via the supermarket, and went to court to stop imports from outside europe.

SAP ERP was implemented in the company during the first part of 2008, but in the second quarter of 2008,different technical issues prevented levi strauss and co. from fulfilling the orders correctly during the whole week. thus, the drawbacks in the SAP ERP implementation caused the economic decline of the company in 2008.consequently,the technical errors and problems in the SAP ERS implementation contributed to the significant economic losses associated with the decline in 98% in the companys net income


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