Question

create a creative brief for Crayola brand:

1•Need;

supportive statements/reasons why

2. Tone

what feeling or personality should your communication have?

Answer 1

answer-

1- Need-

Crayola is very famous handicraft company which specializes in art supplies.This company is 135 years old.When there was not high end technology to pack crayons, Employees of this company hand rolled those crayons for first 40 years.This crayon company has created many artist in its business. One of great example is Grant wood artist of American gothic.He won $600 prize money for third position in drawing competition at age of 14. He used these crayola crayons which inspired him to be artist. In 2003, On 100th anniversary, Created a big Blue Crayon a 1,500-pound monster that measured 15 feet long and was 16 inches in diameter. This was made and fused from unwanted blue Leftolas sended by children to the company.

2- Tone-

I used emotional feel and true personality in my communication because emotion leads people to understand the meaning and motive behind the berief. People are emotional beings so they tend to be attentive when brief is emotional with logic and truth.