Question

Marketing discussion:

Discuss the Samsung brand itself and compare with Sony or any other brand you think it is the major

competitor for Samsung.

Answer 1

Samsung as a complete has received a serious facelift inside the last ten years. By setting out to place quality and innovation in its core development, Samsung has displaced not solely Sony however Apple still in quality and style product. This has not been straightforward task however the innovative approach to their R&D strategy is just genius; as an example; Samsung employed young designers and technicians who were sent to several museums, galleries, ancient sites round the world to urge a broader perspective of what style has been throughout the planet and generations. They need utterly abolished forms inside the corporate inorder to scale back prices, production time and plan execution. Another nice accomplishment of Samsung as a complete is that it's become word for simplicity, that in today's fast paced world could be a important tool to surpass. I believe that Samsung's major contender at once is Apple. Apple has been the leading trailblazer in mobile devices, tablets and computers within the past few years, however; Samsung has apace gain market and displace Apple in several segments once it involves innovation in hardware and computer code. I believe each brands ar terribly similar in their approach to promoting, production, R&D, and alternative areas, however, I believe Samsung has the favourable position since it's broad vary of product so much surpasses that of apple.