Question

Discussion:

How your company Vitamin Shoppe defines itself using support information to discuss this topic. Also, discussion on what the “guiding stars” are and how these work together with values/vision/mission. Discussion on how value is created as stated in the mission as well as some of the 9 components that may be included in a good mission was part of this session.

Points should be brought forward on the progress gap (present state to future state) pertaining to the mission. Your company Vitamin Shoppe's guiding stars and how they have demonstrated them needed to be discussed and supported with research. Also, evidence of how these guiding stars are embraced by employees should be discussed. Overall, bring forward points on inconsistencies between these aspects of your company Vitamin Shoppe.

Answer 1

Vitamin Shoppe

Mission, and, vision -

• Promote, and, inspire wellness, and, health
• Recognized pre-eminence in retailing, and, strong brand loyalty

Guiding Stars - how have they demonstrated them

It is a nutrition guidance program. It has updated its algorithm. It assigns stars to thousands of foods. The algorithm has incorporated changes to nutrition facts label. It assigns one, two, and, three stars for good, better, and, best nutritional value.

Progress gap (Present state, and, future state)

• The stores will enhance their fund-raising capabilities; the organization aims to enlist the help of customers through Community Mission, and, End Malnutrition campaign.
• For the End Malnutrition Campaign the store will give wellness partners, and, customers kits to raise funds.
• Vitamin Angels are working on spreading the mission into the community.
• In the Health Care industry, guiding stars information is given to patients, employees, and, visitors.