Question

You have been charged with determining how to attract more business majors to Community College. Write an outline of the steps you would take, including the sampling procedures, to accomplish the task.

Answer 1

Steps that would be required to attract more business majors to Community College are :

1)Doing a Market Research  Before Launching a New Program. To successfully draw students, new program offerings must
align with three data-based objectives: a) applicant goals, b) the institution's brand identity, and c) the job market.

2)Understand target Students profile Sampling can not only help determine which programs to offer but also who will enroll in and be most successful in those programs.Convenience Sampling, in this case, can be effective The following three steps can help define an institution’s target audience: a)Develop a Profile of most successful students b)As the target audience becomes clearer, the institution can begin to develop detailed personas representing each segment of potential students. Examples of segment categories might be “Deferred Starters,” Overachievers,” or “Career Switchers.” Such descriptive names will help in crafting customized communications designed to appeal to the characteristics of each group

3)Develop a customized communication strategy that entices the targeted candidates, Armed with a clear profile of each audience segment, the college can now customize its messaging and media preferences accordingly. Make smart media choices From owned to earned, purchased to traditional, media outlets vary. While a broad mix gives greater exposure, choices should take each persona’s media preferences and psychographics into account. This ensures that each selected channel is appropriate for reaching the target audiences.

4) Nurture Prospective applicants at every Stage  With the proper preparation an institution can turn prospects into applicants using a few highly effective tactics like i)Move the relationship forward. Every contact with a prospective student should offer clear options for initiating the next step. Calls to action. ii)Follow up at regular intervals.

These are the steps which need to be taken into consideration to attract majors to Community College