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In: Operations Management

Scenario- program to increase marketing majors at university by increasing the number of community college dual...

Scenario- program to increase marketing majors at university by increasing the number of community college dual enrollment students

implementation and evaluation- briefly explain what steps, resources would you as a college would imply for success of dual enrollment. How would you determine your success or failure in a timetable manner?

Solutions

Expert Solution

Scenario- program to increase marketing majors at university by increasing the number of community college dual enrollment students

implementation and evaluation- briefly explain what steps, resources would you as a college would imply for success of dual enrollment. How would you determine your success or failure in a timetable manner?

Answer:

The steps the college would imply for success of a dual enrollment are as follows:

A. Building strong marketing strategy:

1. Prepare a guide to launching and expanding Dual Enrollment :

This guide will explain the meaning, costs, advantages and procedure of Dual Enrollment with the college.

2. Alumni Networking for introducing Dual Enrollment options:

- Arrange an alumni networking and inviting people for the same.

- Explaining the purpose and objective behind introducing the dual enrollment.

- Peer to peer sharing is a powerful approach.

3. Writing Blogs/ Articles about the achievement of present students with dual enrollment.

4. Sharing success stories of the college faculties who have supported dual enrollment plans.

B. Explaining Advantages: Encouraging dual enrollment among the students, by explaining its advantages such as time saving, money saving and faster way of education.

C. Supporting Students to complete their dual enrollment studies.

D. Lenient policies: by making lenient policies with respect to student’s enrolled in dual studies for their attendance and fee structure etc.

E. Separate Faculty Team: Organizing a separate faculty team to encourage and support dual enrollment studies.

Determining success or failure in a timetable manner:

The success or failure with respect to Dual Enrollment for the college depends on the number new students taking admission in the college per year and the profit made by the college through their admissions.

So, as a college we would keep a time frame of atleast ten years and check the graph of the number of admissions taken in the dual enrollment program and its value in the market.


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