In: Economics
For the Bertrand Model: 2 firms Demand functions: QA = 140 – 2PA + PB Cost Structure: AC = MC = 20
Calculate PA, QA and Profits for firm A.
In the Bertrand model of price competition firms set their prices equal to their Marginal Cost of Production.
Because if you price your product higher than your marginal cost your competition has the incentive to undercut you and get all the sales. So Bertrand competition always leads to the perfect competition outputs and prices.
So
PA=PB=MC=20
QA=140-2PA+PB
=140-2x20+20 = 140-40+20 =120
Profit will be equal to
PxQ-QxAC
120x20 - 120x20 =0