List three types of advertising. Explain the type of advertising you would use for a new...

List three types of advertising. Explain the type of advertising you would use for a new Cafe named Aroma opening in Khobar. Give ONE example of the advertisement for this Cafe

Expert Solution

Three types of advertising are

Brand advertising - this type of Branding is used for creating awareness for the brands. The aim of this advertisement is not the instant sale but they want that consumer just recall the name of the brand while purchasing .
Direct sales advertising - This is typical type of advertisement used by companies in order to increase their sales. This type of advertisement is quite expensive and even sometimes ineffective.
Relationship building advertisement - The aim of this advertisement is not the instant sale but they want to increase the relationship with the customer .It is cost effective and even give you results upto 20 percent .

Since the cafe named Aroma is newly opening in khobar so the type of advertisement used will brand advertising. This is because brand advertising creates awareness for the brand so that customers recall the brand and their aim is not the instant sale. Since the cafe is newly opening therefore firstly the aim of the owner will be that he want to create awareness among the public about the cafe once customer will know about the cafe then there sales will be increased.

One example for this type of advertising is

When Yipee noddles were launched in India they used TV advertising so as to create awareness among the customers so that they can recall the name of yipee noodles while purchasing noodles

Rahul Sunny answered 2 years ago

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