Aggregate demand (AD) refers to the total demand (consumption
desire) for goods and services in an economy, as a whole. It may be
explained in the form of an equation as follows:
Y = C(Y-T) + I(r) + G + NX(e)
where, Y = Aggregate Demand
C(Y-T) = Consumption as a function of disposable income i.e.
income less of taxes
I(r) = Investment as a function of Interest rate
G = Government Spending
NX(e) = Net exports i.e. Exports minus Imports
There are 4 key factors directly linked to investment that cause
a shift in the AD curve. These are:
- Consumption Spending: There may be a change in Consumer's
spending on goods and services due to any kind of shortfall caused
to the disposable income available for spending on that good or
service, either due to rise on cost of living or taxes or both. As
a result, consumer's overall demand may go down and lead to a
leftward shift in AD curve, and vice versa.
- Investment Spending: In a situation when there is a rise in
demand for loan by businesses, especially when there is a rise in
savings capital in the economy. This may lead to an increase in
investment spending by businesses.
- Government Spending: Goverment monitors its spending through
fiscal and monetary policy. These policies can either be -
Expansionary or Contractionary. Expansionary policy leads to a
higher level of money supply to overcome inflationary price rise by
increasing economic activity. Monetary policy is a tool used by
govermnment to monitor money supply in the economy. Expansionary
Monetary policy is adopted when the interest rates are decreased,
which makes loans more attractive and less expensive while savings
less attractive. This leads to more money in circulation and hence
higher economic activity, leading to a rightward shift in AD curve.
While an contractionary monetary policy does the reverse. An
expansionary fiscal policy refers to a situation when government
increases its spending and reduces taxes. This leads to more money
supply in the hands of the consumer and hence increase in aggregate
demand.
- Net Exports: As the real exchange rate rises, it leads to
domestic currency becoming stronger, which further causes imports
to rise and exports to fall, therefore net exports to fall. This
would further lead to aggregate demand curve to shift left, since
foreign market would be more cheap as compared to domestic due to
strengthening of the domestic currency. The reverse happens if the
exchange rate falls.