Question

Scenario 1: Assume you are in charge of running a company that manufactures and sells packaged snack foods (chips, candies, nuts) in 50 different countries around the world. One of the major issues you face is choosing the international strategy the company will use to compete in international markets. In a well-written, typed 1000 plus word essay answer the following:

1) Identify and describe the decision making scenario including (a) relevant components of the international business environment and (b) the impact, if any, of cross cultural differences on the choice of the international strategy to use.

2) Identify, evaluate, and analyze the (a) alternative international strategies that can be used and (b) the consequences of using each of them.

Answer 1

Case study:

Given information:

1. I am a incharge of company that manufactures and sells packaged snacks foods around 50 countries.

2. Problem facing by the company is choosing of a strategy to compete in international market.

Strategies:

1. Value chain analysis with the goal of competative advantage.

2. Supply chain management with tha goal to satisfy customers.

3. Following TQM

4.Core competencies strategy

5. Analysis the competitor strength and weakness.

6.Follow cost management techniques

Analysis:

According to the given information company is operating in 50 countries.It shows company have a good market.

1.So company got experience in the field. With the help of learning curve company perform value chain analysis to reduce the non value added activities.

2.Apply TQM to improve quality at the same be alert on price not to improve more by applying cost management techniques.

3.Try to understand the strength and weakness of competitor , be aware of the core competencies you r using.

4.analysis the customer preferences and behaviour of different countries.

Conclusion:

By applying these strategies company can achieve competitive advantage.