Question

Justify, how the iPhone branding is done to position the product in the market among its competitors? (talk general )

Answer 1

The iPhone is really having a position in the market or better we can tell that it make the position in the market among its competitors.

The brand's unique market strategy is the main reason behind it. The brand successfully identified it's type of customers and it started targeting them instead of doing the normal marketing strategy.

The brand has a good position in the market. The best example for this is that the brand divided the mobile phone market into two. I e., iPhone and other brand phones. Most of the youngsters choose i phone while comparing to other brand Phones.

The i phone is using new methods for advertising such as maximum utilising social media platforms while other major brands like Samsung and etc. are using conventional advertising methods.

The most interesting thing is that people are waiting for the launch of new iPhone product. The CEO Tim Cook himself launch the new product on a pre decided date and people are waiting for the launching new products from their favourite brand.

The most successful thing in the positioning of iPhone brand is that it identified it's type of customers.

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