Question

In: Economics

What is the overall point of the graphic that showed that market share = product position...

What is the overall point of the graphic that showed that market share = product position x marketing effort?

that marketing strategies are complex

that price doesn’t matter

that all four P’s need to work together to have success

that shifting positioning strategies needs to be carefully done and can lead to failure

Solutions

Expert Solution

That shifting positioning strategies need to be carefully done and can lead to failure

Explanation: The profitability of a firm depends on the market share the firm has. Market share depends on product position and marketing effort.  Therefore, a firm needs to be very careful while changing its positioning strategies.


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