In: Economics
What is the overall point of the graphic that showed that market share = product position x marketing effort?
that marketing strategies are complex |
||
that price doesn’t matter |
||
that all four P’s need to work together to have success |
||
that shifting positioning strategies needs to be carefully done and can lead to failure |
That shifting positioning strategies need to be carefully done and can lead to failure
Explanation: The profitability of a firm depends on the market share the firm has. Market share depends on product position and marketing effort. Therefore, a firm needs to be very careful while changing its positioning strategies.