Question

Explain the importance of corporate branding. How is it tied to product-related branding? Give examples of how a firm’s corporate brand is tied to its reputation and its success in the marketplace

Answer 1

Corporate branding helps the companies in promoting there brand name or their company. The main motive of corporate branding is to reach as many people as possible because if more people will get to know about your company then it will increase your business and your company will grow more in the future. Product-related branding is basically promoting one single product at a time not promoting the whole corporation. They both are tied as the product is promoted by the company itself and if they are promoting a single product. From the customer's point of view firstly they prefer to trust the company and after that, they will try the company's product and that's how the market rolls. Your corporation brand name should be highly popular if you want to have a product-related branding with ease. Every company starts from the starting and there dedication and hard work make them popular globally. Corporation branding can be done with the help of newspapers, magazines, social media, brand ambassadors, etc which help the company to grow and become a reputed company in the world. For example, Amazon, starting from the bottom and now it is the most reputed company globally because of there hard work and dedication to achieve big lead an example to the world.

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