Question

How does culture, personality, and experience influence buyer behavior in the United States?

Answer 1

Buying Behavior refers to the decision processes and acts of people involved in using and buying the goods products. In United States it is highly influenced by the culture, personality, and experience. Culture is learned as part of social experience; and cultural factors have a significant effect on the buying decision of buyer. People have different sets of beliefs, habits, and principles which they develop from their family background and status. The children in U.S. are more independent and often live separate from their parents when they start earning a living for themselves. Similarly they prefer wearing skirts instead of traditional wear. A cup of coffee with sugar and milk typifies the West, while mug of black coffee is preferred in the East.

Personality is acquired through formal learning, informal learning, and technical learning. A seller can target the child’s parents with educational/informative advertising so that they would inform the child the food is acceptable. For this purpose the buyer can be influenced by the superhero role models from TV programs, enjoying the snack food and displaying how it assists them defeat the bad people.

An inexperience buyer usually uses prices as a quality indicator more than those who have product knowledge. The buyer may prefer the most expensive six-pack, because they feel that the higher price indicates superior quality