about amazon 5. Discuss the concept of globalization vs. customization and the measures taken by the...

about amazon
5. Discuss the concept of globalization vs. customization and the measures taken by the global brand to recognize that offerings and communication should be adapted to local preferences and conditions. Support your answer with solid examples.
6. Discuss the main challenges faced by the global organization in brand building such as positioning, communication, environmental change, product life cycle, brand equity, market share, consumer behavior, etc...
7. Discuss the organization’s future plans, expansions and diversification.

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Rahul Sunny answered 1 year ago

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