In: Economics
about amazon
5. Discuss the concept of globalization vs. customization and the
measures taken by the global brand to recognize that offerings and
communication should be adapted to local preferences and
conditions. Support your answer with solid examples.
6. Discuss the main challenges faced by the global organization in
brand building such as positioning, communication, environmental
change, product life cycle, brand equity, market share, consumer
behavior, etc...
7. Discuss the organization’s future plans, expansions and
diversification.