- Strategic decisions are descriptive of an organization's
strategy. They have a huge impact on the organization. They provide
a competitive advantage to the organization. It helps in solving a
number of factors within as well as outside the organization.
Strategic decisions are broad and long term in nature. These are
resource-intensive and many ordinary and regular decisions are
based on strategic decisions.
- 5 generic competitive strategies are as follows:
- Low-cost provider
With this strategy, low cost is offered to the customer. The
price is lower than the competitors in the market.
- Broad differentiation
A detailed study of customer needs is carried out and a
differentiated price is offered to the customer along with some
unique features as applicable to the customer. It appeals to the
buyer to pay the differentiated price for the unique features.
- Focussed low cost
It is aimed at obtaining a competitive advantage over
competitors by selling the products at a low price. In this
strategy, the focus is on a market and aimed at a narrow segment of
the market. Serving customers with tailor-made needs and demands
are key objectives.
- Focussed differentiation
It is aimed at customers who have different requirements and
existing competitors are not willing to fulfill it. The focus is
laid on a small number of target market segments.
- Best cost provider
It is a mixed strategy of low cost and differentiation. It is
aimed at providing the desired customer needs and fulfilling them
at a low cost at the same time.
- A business model is a plan for running an organization. It
includes detailed operations of the business organization, finance
details, products that the organization will be offering, the
customer base which will be targeted by the organization. It a
complete representation of the organization in the real world. It
helps in gaining useful insights into the organization
Components of a business model are as follows:
-
Value Proposition
-
Product or Service
-
Value Architecture
-
Revenue Model
- A strategy works best when it delivers the desired results kept
in mind when the strategy was planned.
Different strategies work in different setups.
- Low-cost strategy: This strategy works best when the
competitors have prices set at higher. The profits are lower but as
volume increases the profit increases.
- Differentiator: It works best when the product is unique and
the customer has the need for uniqueness.
- Focussed: It works when the requirement of the customer is to
be fulfilled at a low cost along with the unique features of the
product.
- External competitive pressures are as follows:
- Customers: Strength of customer, Bargaining power of the
customer.
- Suppliers: Competitive supply by suppliers, cost of switching
suppliers, Bargaining power of the supplier.
- Competitors: Competing firms in the market, Strength of
competitors.
- Product substitute: competitiveness of substitute
products.
- New entrants: Market situation of new entry of competitor, cost
of investment of new entrant.