Question

15.	The marketing efforts for convenience and specialty goods are essentially the same. True    False

16.	Shopping goods and services are purchased only after consumers compare value, quality, style, and price of competing goods and services. True    False

17.	Successful marketing of convenience and specialty goods require different marketing mixes. True    False

18.	Most consumers view specialty goods as having a variety of acceptable substitutes. True    False

19.	The classification of goods or services into a particular class depends on the individual consumer. True    False

20.		A shopping good for one consumer could be a specialty good for another consumer. True    False
21.	Organizations that assist in moving goods and services from producers to business and consumer users are called supply-side transition specialists. True    False

22.	Agents and brokers and wholesalers are types of marketing intermediaries. True    False

23.	Wholesalers are marketing intermediaries who sell goods or services to ultimate consumers. True    False

24.	A channel of distribution consists of the marketing intermediaries who join together to transport and store goods in their path from producers to consumers. True    False

25.	Brokers are marketing intermediaries that do not take title to the goods they help distribute. True    False

26.	Retailers are marketing intermediaries who sell to ultimate consumers. True    False

27.

Some manufacturers sell directly to consumers or businesses rather than relying on marketing intermediaries. True    False 28. The promotional budget will clarify how much can be spent on advertising and personal selling. True    False 29. The first step in creating a promotional campaign is to define the objectives for each element of the marketing mix. True    False 30. The last step in creating a promotional campaign is to evaluate the effectiveness of each element of the promotional mix. True    False 31. The development of a unified promotional strategy that uses each element of the promotion mix to create a favorable brand image is the goal of a primary promotional process. True    False 32. Phil's activities as a salesperson for Marquette Publishing are part of Marquette's promotion mix. True    False 33. A firm's promotion mix consists of its pricing and distribution strategies. True    False 34. After adopting integrated marketing communication, Madison Furniture puts less emphasis on public relations, sales promotion, and personal selling, and concentrates on advertising designed to provide a uniform message to all markets. True    False 35. 36. When developing the promotional campaign for a new product, the first step for a firm is to identify their target market. True    False Essay Question: Describe the relationship between the BCG Matrix, Product Diffusion Curve, and Product Lifecycle.

Answer 1

15. Convinience goods are the items used on a regular basis which are inexpensive and require less marketing effort. Whereas, speciality goods are certain products that require lot of time and effort to obtain. Hence,the efforts to obtain convenience goods and specialty goods are not the same.

Therefore, the given statement is false.

16. Shopping products are contrast to convenience goods where effort is required to buy shopping goods. Hence, customer compares certain features among competitive products.

Therefore, the given statement is true.

17. Convinience and speciality goods are among the classification of consumer purchases. To market both the classifications they require different marketing mixes in order to respond according to consumer's needs and wants.

Therefore, the given statement is true.

18.  Specialty goods are those for which consumers think that there will be no acceptable substitutes as they termed to be unique.

Therefore, the given statement is false.