Question

Product(Facebook Inc.)
Remember the brand is wrapped around the product and products can be tangible or intangible.
a) Describe fully the services provided by Facebook Inc. to consumers (B2C) and businesses (B2B).
Explain why Facebook Inc. product is either tangible or intangible?

For example, for Frito Lays Inc. some of the product types they sell are
potato chips, corn chips, and tortilla chips. For social media companies, there are different types of services.
b) Discuss where you think Facebook Inc. products are in the product life cycle and explain why.
c) Identify the corporate (parent) brand for Facebook Inc. and master brands and include pictures of the logos.   
The parent brand includes the words Company, Corporation, Inc., LLC etc. Sometimes one of the master brands might also include the parent brand name, but without the Inc., Company, Corporation etc. For example, Facebook Inc. and Facebook.
d) Discuss if Facebook Inc. strategy is multi-product branding, multi branding, or private branding and fully explain why based on what you observed and the concepts discussed in the textbook. Include pictures.  
e) Discuss and give examples of Facebook Inc. line extensions or brand extensions. Include pictures.
f) Identify the number of monthly active users and the percent of internet users reached for Facebook Inc.

Answer 1

A) consumer brands are advertising on Facebook to grow=

• Marketing on Facebook. Marketing on FacebookSet up a Facebook PageSet up a Facebook ad.
• Marketing on Instagram. Marketing on InstagramSet up an Instagram profileSet up an Instagram ad.
• Audience Network.
• Marketing on Messenger. ...

As well as allowing you to post text, Facebook lets you upload pictures and videos from your business. This can be a powerful way to communicate with customers and potential customers, allowing them to see your product or service without having to visit your premises. ... This function can be used to promote your business.

Facebook inc. product is intangible because it provides services and cannot touch.

B) Facebook inc, product is in the declining stage of product life cycle because Facebook's rapid growth began as soon as it became available and has continued through 2018.

Facebook passed 100 million registered users in 2008, and 500 million in July 2010.

In October 2012 Facebook's monthly active users passed one billion, with 600 million mobile users, 219 billion photo uploads, and 140 billion friend connections.The 2 billion user mark was crossed in June 2017.

In November 2015, after skepticism about the accuracy of its "monthly active users" measurement, Facebook changed its definition to a logged-in member who visits the Facebook site through the web browser or mobile app.

From 2017 to 2019, the percentage of the U.S. population over the age of 12 who use Facebook has decline.

Historically, commentators have offered predictions of Facebook's decline or end, based on causes such as a declining user base; the legal difficulties of being a closed platform, inability to generate revenue, inability to offer user privacy, inability to adapt to mobile platforms.

C) The parent company of facebook is facebook incorporation founded by MARK ZUCKERBERGS. Master brands are WHATSAPP, INSTAGRAM, OCULUS VR, ONAVO , BELUGA..

D) FACEBOOK is a multi branding because

Greater impact=While Facebook pages used to be a destination – the place users went to be able to consume content – changes to the algorithm means that these pages now act as publishers, with users being fed content directly in their News Feed. Meanwhile, as the algorithm rewards the most engaging content with greater reach, brands and publishers are taking advantage of this by separating out into multiple verticals or incredibly niche topics.

Promotes localisation=Another reason for creating multiple Facebook pages is to promote localised content or products, where the strategy is aligned to growing a community based on geography rather than interest.