Question

​B) McDonald’s has been promoting that it is serving its quarter pounder using fresh beef​ (after 4 decades of using frozen​ patties). This was done to bring back diners who have been lost to​ competitors; however franchise owners had expressed concerns about food​ safety, costs, storage . . . Examine this change from an operations management perspective explaining the types of issues operations managers likely had to address for it to be successful​ – and why you think it may​ (or may​ not) be worth it.

Answer 1

Fresh ingredients like beef require special storing facilities as they don't have preservatives to keep them safe for consumption. This means that the company will have to invest in better equipment such as freezers to ensure that the beef can remain fresh while being conveyed from the supplier to the restaurant. The mode for transportation like trucks will also have to be equipped to maintain a certain temperature for the beef to remain fresh for long while being transported under varying climate and humidity levels. This would increase the operational and logistics cost of the company and will require additional investment too.

However, I believe it will ultimately help the company in the long run and will prove to be beneficial. This is because more consumers are leaning towards eating healthier foods. In such times, providing the consumers with fresh ingredients will help the company in attracting potential cuomters as well as satisfying the existing consumers. This will increase the market share, revenue and profit of the company in the industry and will help it in being successful in spite of having various cometitors.