Question

McDonald's

1. Read about McDonald’s social responsibility initiatives. How has McDonald’s integrated social responsibility with its marketing strategy?

2. Are you surprised at McDonald’s level of involvement in giving back to its communities? Other than Ronald McDonald House Charities, why have most consumers never heard of McDonald’s many philanthropic initiatives?

Answer 1

1- The Mc Donald’s taking the social responsibility very seriously as this organisation is taking care of the environment by using cardboard that is 85 % recycled and used by the multiple times.

The functional working of the Mc Donald’s is very systematic and smooth in the context of social responsibility. They prefer to use all the recycled packing materials and they are using environmentally friendly products.

Therefore, it is easy to say that the social responsibility of Mc Donald’s is very effective because they are taking care of the environment that is really very important in the present condition.

Mc Donald’s follow the effective marketing strategies along with the social responsibility and this can only be possible because of the true initiative by the organisation.

The Mc Donald’s follows the strategy of involving the environment based criteria where the marketing represented by the goods which are environment friendly.

2- yes, I am surprised at Mc Donald’s way of giving back to the society because the Mc Donald’s never involved the cost of its environment friendly goods in its product and the organisation is not going to charge the extra price for their social responsibility initiatives and they never advertised this thing and that’s why most of the people are not heard about this thing.