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In: Operations Management

As discussed in this chapter, the characteristics of ser- vices affect the development of marketing mixes...

As discussed in this chapter, the characteristics of ser- vices affect the development of marketing mixes for ser- vices. Choose a specific service and explain how each marketing mix element could be affected by these ser- vice characteristics.

Solutions

Expert Solution

The promotion of the administration that is given by legal counselors and its impact can be distinguished in the accompanying focuses:

  • Intangibility: The issue for the client emerges when he can't assess the administration given by the legal advisor. The costs are not defended and it is hard to set costs.
  • Inseparability of consumption and production: Sometimes, assistance can't be mass delivered and therefore it can't be recognized by each shopper. The administration of the legal advisor must be altered; hence it is regularly hard for showcasing experts to advertise the administrations.
  • Perishability: The advertising administrations of a legal counselor are not storable; in this manner, market interest the board is troublesome.
  • Client-based relationships: A legal advisor's customers might possibly be happy with the administrations that have been given to them; consequently the drawn-out relationship could be hampered. Producing rehash business gets testing.

keosha answered 2 months ago
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