Question

what are the advantages and disadvantages of adaptation in international Marketing

Answer 1

While many products today appear to be global, experience indicates that almost all countries have local cultural and regulatory criteria, and in reality even goods that also appear universal have a local aspect. So will say there isn't a genuinely global commodity.

For example , Facebook may look like a globally unique app, in reality it is actually not, if you remember how often the laws on privacy vary in Europe and the USA.

You will ask yourself the question if you plan to bring your company to a foreign market. In some countries your product may be unwelcomed. You have to adapt it according to their customs and laws.

There are three key reasons to allow you to customize your products:

1. Special laws for your foreign products: perhaps you need to change the label or the packaging;

2. Competition: could have serious rivals for your product;

3. Cultural differences: colors must be in keeping with local cultural preferences.

Some colors or images may offend local markets, creating acceptability barriers. Next, you will do an internal and external environmental review to assess the role of the company and the economic challenges in a global sector. You should do a marketing check to see what the company is similar to a specific place. You can then choose between exporting or marketing the commodity in a foreign world the way it is marketed on local markets. The product adaptation has the advantages and disadvantages of:

Advantages: Honor local standards and preferences, excellent local identity and consumers keep their icons and feel heard.

Disadvantages: Higher cost, time consuming, low execution speed and difficulties understanding the needs of customers