Question

Programmatic marketing is becoming an important driver of the shift to data-driven marketing in many companies. Are these AI related processes likely to reduce autonomy and creativity in marketing decisions - why or why not?

Answer 1

Answer: Yes, I feel that the AI related processes like programmatic marketing are going to reduce the creativity and autonomy in the marketing decisions as they use machines and algorithms for decision making which are not as creative and responsive to subtle aspects like the human mind. The AI still lacks the level of creativity that is possessed by the human mind. It lacks in terms of abstract thinking, imagination and feelings that are often a part of creative decision making as used by humans. Such AI related processes therefore are neither autonomous nor   creative as they are mainly based on the mathematical models rather than any creative process. Such processes are limited in the way that they cannot create anything new from their experiences and are merely the outcome of an algorithm that is based on the understanding from the past. Hence they may not work well when faced with a new problem. Therefore because of all these limitations it can be said that AI related processes like programmatic marketing are going to reduce the creativity and autonomy in the marketing decisions.