The proliferation of social media has made it easier for companies to reach out to their...

The proliferation of social media has made it easier for companies to reach out to their customers. Companies, especially new start-ups, may not afford to dive into every social media channel. They, instead, choose several platforms and focus exclusively on delivering quality content to target customers. Thus, they need to ask themselves: what social media platforms should they choose, and what factors should they consider when determining the most suitable platforms? What is your opinion? 2 paragraphs

Expert Solution

answer-

Social media has become the top choice of every company old or new, big or small because of its low cost and reach to masses with very less time. There are many social media platforms like Instagram, FB, youtube, Twitter,Linkedin etc but Company can not target thier audience on all social media platforms. They can select those social media platforms based on thier marketing objectives, type of products they are selling, Thier target customers etc. They can choose those social media platforms which are famous, have huge base of active users and easy to market products or services.

The factors they should consider when determining the most suitable platform are first They must know their target audience. Knowing target audience helps in making decision more easy. For example if a company sells beauty product then use Instagram not FB because Many females and makeup lovers are on Instagram. Second factor is Type of product or service you offer. For example- if you sell smartphone then use Youtube because Many people watch reviews and demo on youtube. Third thing is Famous and strong user base because social media which are in trend and have huge user base help the company to market its products or services effectively.This will help the company to measure its performance by Likes, reviews, user engagement on the social media.

keosha answered 2 months ago

In today's world advertisers rely on more social media and electronic media to reach their customers....

In today's world advertisers rely on more social media and electronic media to reach their customers. This is a quick and cheaper way to advertise - but is it invasive? Do you think the abundance of emails, phones calls, and text messages along with threads on social media are just today's version of snail mail and land line phone calls? Something we have to get used to - deal with? What are your thoughts?

An American social movement active today, the #BlackLivesMatter movement, has made extensive use of social media...

An American social movement active today, the #BlackLivesMatter movement, has made extensive use of social media to further its aims. Read this article (Links to an external site.)Links to an external site. about the #BLM movement and answer the following questions. https://www.wired.com/2015/10/how-black-lives-matter-uses-social-media-to-fight-the-power/ Question 6 When #BLM protesters engage in activism today, one of the first matters they must resolve is: a) choosing which social media platform to use b) deciding which issues will resonate with the public and which ones...

With the emergence of social media over the last decade, do you think it's easier to...

With the emergence of social media over the last decade, do you think it's easier to start a small business today than it was 10, or 20 years ago? Explain in detail your reasons.

What impact has the internet and social media had on bullying? Has the online world made...

What impact has the internet and social media had on bullying? Has the online world made bullying more pernicious and widespread? If so, why? Have you ever engaged in cyber-bullying that you would never do offline (that is, face-to-face with another person)?

The proliferation of mobile devices has made a large impact on security in IT. IT professionals...

The proliferation of mobile devices has made a large impact on security in IT. IT professionals now have to be able to assess the security risks of an employee using their personal device, and whether or not that outweighs the benefits of such a policy. This is not only a security concern but a concern with compatibility as well. Many companies use proprietary software, and this software may not be compatible with all operating systems or device specifications that someone...

Do you believe that social media ads are an effective way to reach customers? Does this...

Do you believe that social media ads are an effective way to reach customers? Does this depend on factors? What types of social media marketing do you find most appealing and why?

Research and report on companies who are successfully using social media and one that has had...

Research and report on companies who are successfully using social media and one that has had problems with social media. Provide at least one example of each. For the former, what are they doing well to leverage the social media information systems for business success? For the later, how did they respond and how should they have responded

Debate Topic: The reach of social media contributes to more aggressive and violent behaviours among female...

Debate Topic: The reach of social media contributes to more aggressive and violent behaviours among female teenagers in the school system. I have to disagree with the topic. Can I please get some assistance

POLITICS. To what extent, and in what ways, has the proliferation of fake news on social...

POLITICS. To what extent, and in what ways, has the proliferation of fake news on social media and other online outlets undermined the ability of the U.S. political system to function effectively? What steps can be taken to prevent these problems from continuing to occur in the future?

Many companies now view the social media media pages of their workers and potential applicants. Do...

Many companies now view the social media media pages of their workers and potential applicants. Do you think that this is ethical and a good business practice, or is it a violation of worker privacy?

Question