Question

2. Get ready        Read the following description of a problem. Problem: Quest sales so far this year are weak. What can the company do to increase sales?

3. Now you try it        In the following table, complete the following risk/reward table to score each solution according to the risks and rewards it presents. Assign a score of High, Moderate, or Low to each option. Identify the preferred alternative. Option Potential Reward Potential Risk Increase tour prices Offer popular tours more often Cut expenses, including staff        In the following space, explain why you assigned the scores you did.

Answer 1

2. To increase the sale company must know what their customers want. The company should make an awesome product. If you don't have a brand then you will lose your customers. First of all, the company should know that what they are selling and who are there ideal customers coma create a sale profile and assign the marketing team, train your marketing team effectively . company should never compromise on talent as talented salesman can bring more business . So company should not think to pay him a smart salary to a salesman who brings more customer . As we all know that customers are the king.

1. People don't buy products with don't provide them any benefits. So we should focus on products which provide benefits people and we should choose that customers who are in need of our product.
2. Company should clearly defined the customers means how old are they? Are they female or male? Do they have children? How many money can they spend on the product? Do they have any education? Are they illiterate? Company should clearly know to whom they are selling their product.
3. Company should clearly identify the problems of their customers. Sometimes the problems are very clear and obvious but sometimes they are not obvious and unclear .sometimes the problem does not exist for the customers ,if the problem did not exist the customer will not buy your product. So clearly identify the problem.
4. Cold calling potential prospects can be frustrating and hard, but if your product is new you have to generate call and create interest by calling to customers.
5. Company should always pick the right price for the right product.
6. Company should focus that "once a customer, always a customer".

3.

Option	Potential Reward	Potential Risk
Increase Tour Prices	Low	High
Offer Popular Tours more often	Moderate	High
Cut expenses, including staff	Low	High

• Increasing tour price is a very high risk call for a company as employee will enjoy the tour and will not focus on their work.
• Offering popular tool tools are often very high risk call it effect the companies growth and economy.
• Cutting expenses including staff expenses is a very bad call for the company as it will create a bad image of the company in employees mind and it will directly affect the growth of the company's sale.