Question

is Dyson successful so far ? is it following a cost leadership or differentiantion strategy ?

Answer 1

Yes, it is successful. It is following both cost leadership as well as differentiation strategy.

By applying the standard of cyclonic partition, Dyson built up the innovation to isolate dust even without a channel and later delivered a powerful engine that opened the time of cordless, filterless vacuum cleaners with a pull power 2-3 times more grounded than that of traditional vacuum cleaners.

As for generic strategy framework, Dyson follows the strategy of 'Product Differentiation'. Origin of strategic position can be categorized as 'needs based' as Dyson vacuum cleaners are for a large group of customers with different needs and Dyson handles them all well by introducing add-ons to the core product.

The cost optimization and differentiation methodologies look for upper hand in an expansive scope of market or industry portions. On the other hand, the separation center and cost center techniques are embraced in a limited market or industry.